ELIMINATE FRIZZ WHILE ACHIEVING MAXIMUM STRAIGHTNESS
24 KARAT KERATIN LASTS UP TO 6 MONTHS
The 24 Karat is a cream-based formula designed to straighten the hair while eliminating frizz and increasing shine and smoothness. This treatment also significantly boosts humidity resistance, allowing the hair to remain straight and smooth even in the most humid environments. The 24 Karat formula contains natural oils, such as Boabab Oil, Argan Oil, and Mineral oil, all of which work to condition the hair and add heat protection. Other ingredients, such as hydrolyzed keratin, hydrolyzed soy protein, and hydrolyzed collagen, transform dry and damaged hair into an unbelievably smooth and manageable texture.
NEW STRONGER FORMULA
WITH COLLAGEN & ARGAN OIL
CREAM BASED FORMULA
ELIMINATES FRIZZ AND CURL
BLOCKS THE EFFECTS OF HUMIDITY
LASTS UP TO 6 MONTHS
The 24 Karat Keratin Treatment has been reformulated to improve humidity protection, shine, hair smoothing and straightening. With twice the amount of collagen than the original keratin treatment and with added ingredients such as Argan Oil and Soy Protein, damaged hair will be transformed to an incredible softness, shine and manageability.
KEEP YOUR HAIR STRUCTURE
Due to its composition, the keratin used in this treatment can be described as a hair identical protein. Compared to other proteins, this Keratin has a high proportion of cystine, which allows for a better affinity to hair structure. You can wash your hair in as little as 24 hours. However, we recommend you leave it in longer (up to 72 hours) for best possible results in reducing frizz and volume.